Adobe Photoshop · Clip Studio Paint
An identity across generations.
Reinterpretations of classic prints and new illustrations for Bad Boy, connecting the brand’s heritage with apparel design.
From drawing to print.
LINE / EXPRESSION / ATTITUDE
The line carries the attitude.
Expression, color and composition connect each illustration with the brand’s universe.
From drawing to print.
Bad Boy / Illustrations
A vida acontece aqui fora.
A VIDA ACONTECE AQUI FORA shows the mascot breaking out of a shattered phone screen. The concept contrasts real-world experience with digital alienation.
Concept and process
An identity across generations.
The collection revives 1990s prints including JIU-JITSU Freestyle Mentality and CAPOEIRA Bad Boy — A primeira em Lutas, preserving the brand’s references to strength, vigor and honor.
A VIDA ACONTECE AQUI FORA shows the mascot breaking out of a shattered phone screen. The concept contrasts real-world experience with digital alienation.
INJUSTIÇA — Atitude que não se cala uses the red-gagged mascot and a fractured background in Brazil’s national colors to address taking a stand in a complex social context. The print received internal approval and was produced in an edition signed by Ramon.
Adobe Photoshop · Clip Studio Paint