Projects / Design / Branding

Guimarães Soluções Financeiras

Identity system and digital campaign for a financial solutions business.

Professional

Adobe Illustrator · Adobe Photoshop

  • Adobe Illustrator
  • Adobe Photoshop

Visual identity

Campaign and applications

Concept and process

Visual direction for growth.

The identity combines a G with an ascending arrow, slanted sans-serif typography and a charcoal-and-orange palette. The system spans stationery, signage and digital communication. The consortium campaign addresses mobility, independence and financial alternatives with a consistent visual language.

Adobe Illustrator · Adobe Photoshop

  • Adobe Illustrator
  • Adobe Photoshop
Ramon Fer